JD Sports are showin’ love to the ladies, launching the interactive and immersive ‘Women’s Space’ adjacent to their Pitt Street Mall flagship store in Sydney. An exclusive month-long activation zone dedicated to housing the world’s latest and greatest women’s sneakers and apparel, the space will be taken over by four different sportswear giants across four weeks.
Nike had the honour of kicking things off, before ASICS came through to carry on the good vibes – both brands offering up exclusive goodies, activities and workshops.
The Swoosh’s residency delivered a stellar lineup of top-tier women’s sportswear, highlighted by the introduction of the new Nike Air Force 1 Shadow, the latest evolution of the iconic hardwood-turned-lifestyle sneaker staple. To celebrate the launch of the all-new double-Swooshed silhouette, everyone who purchased a pair had the opportunity to customise their pair with different laces and dubraes. After attendees were done sorting out their heat on feet, many headed to the pop-up nail bar for some extra pampering.