The celebrations surrounding the 30th anniversary of the Air Max 90 are no doubt at the core of Nike’s 2020 vision. Nodding to the past and championing the future, the launch of four unique Air-infused creations have kicked festivities with a bona fide bang. Featuring the all-new Air Max 2090, Air Max 90 FlyEase, Air Max Verona, and an electrifying take on 2020’s AM90, the contemporary capsule reinterprets classic elements of the silhouette for a new generation of sneaker fiends – in particular, the women that will shape the future of Air.
Following a recent showcase event in London, we caught up with two of the Air-ficionados behind the design – Dylan Raasch and Juliana Sagat – for an in-depth glance Air Max’s latest chapter.
As Nike’s senior creative director, Raasch has already been a key figure in landmark moments for the brand. However, the addition of Sagat, previously of French fashion house Isabel Marant, has no doubt breathed fresh Air into the Team Swoosh design ranks.