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Nike Say Joyride Cushioning Won't Create Harmful 'Microplastics'

Date: August 23 2019

By: Boon Mark Souphanh

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Made from TPE – a copolymer of plastic and rubber ­­– the beads used in Nike’s new cushioning sensation Joyride aren’t the harmful ‘microplastics’ often found in marine animals, according to Vanessa Garcia-Brito, Nike global VP of communications.

Following criticism regarding the beads’ potential environmental impact, the Swoosh have jumped on the front foot, addressing the tech’s sustainability cred.

‘[Microplastics] are defined by a certain length, size, or certain attributes around making a microplastic,’ says Garcia-Brito, speaking with Highsnobiety. ‘The beads themselves [don’t meet those specifications], so they would not fall within that category.’

Less than five millimetres in length, the beads won’t leak and eventually degrade into microplastics, according to Nike. Garcia-Brito also stresses they’re 100 per cent recyclable.

‘They can be turned into something else. They can be transformed into, reworked into another product.’

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