The modern 18,000 square-foot space is packed with two floors of the latest sneakers and apparel, as well as unique immersive brand experiences including a PUMA x YOU customisation studio, and ‘sports engagement zones’ featuring playable NBA 2K and Formula 1 displays.
PUMA x YOU lets customers customise footwear, apparel and accessories using a wide range of materials, from classic suede to high-tech 3D knitting, and even laser printing.
To celebrate the opening of the new store, and to further connect with NYC locals, Chinatown Market will host ‘Chinatown Market University’ this weekend, helping the store’s first patrons customise gear using the brand’s special handheld printer guns.
‘I believe investing in this new store – in one of the fastest paced cities in the world – will help us in our pursuit to be the fastest sports brand in the world,’ says Bjørn Gulden, Chief Executive Officer of PUMA SE.
‘We’re committed to pushing the boundaries of sports, fashion and technology, and this store is the latest manifestation of that commitment.’
The opening weekend celebrations promise to be epic! If you’re in NYC, be sure to check it out.