Roll up, roll up, Melbourne sneakerheads! To celebrate their arrival on the scene, SneakerHub, the new sneaker and streetwear destination by THE ICONIC, is descending on the city for a launch event to end all launch events.
The sneaker and streetwear symposium will be housed across Melbourne’s Heroes Karaoke Bar, where punters will wind through mind-bending activations, from an augmented adidas reality to Reebok's shoe train.
We’ll be on deck too, with gems from the Sneaker Freaker archive in tow. Stroll through our AR-chive to see New Balance ‘Dapper Dans’ traipsing through the streets of New York, and pick up a copy of Sneaker Freaker from the newsstand.