The BBC x Reebok Zig Kinetica is Real TastyRelease: 1 February 2020
Billionaire Boys Club love a bit of ice cream, so by way of editorial license, they dip into some choc mint inspo for their latest Reebok collaboration. Using the new Zig Kinetica silhouette, the two-toned marbled look is real tasty.
Officially, the thematic execution is based on the cosmic motifs of the BBC astronaut mascot, with a tonal space print throughout the moulded synthetic upper. Below, milky green marbled print covers the namesake Zig tech sole, likely referencing the surface of the moon. BBC logos are subtly placed on the tongue and insole.
Releasing at selected Reebok retailers on February 1.