ARTICLE BY Minh Vuong
Nike Matthew M Williams Joyride Cc3 Setter Grey Float
Nike Matthew M Williams Joyride Cc3 Setter Grey Toe Detail
Nike Matthew M Williams Joyride Cc3 Setter Grey Sole Detail
Nike Matthew M Williams Joyride Cc3 Setter Grey Lace Medial
Nike Matthew M Williams Joyride Cc3 Setter Grey Lace Detail
Nike Matthew M Williams Joyride Cc3 Setter Grey Heel Detail
Nike Matthew M Williams Joyride Cc3 Setter Black Float
Nike Matthew M Williams Joyride Cc3 Setter Black Toe Detail
Nike Matthew M Williams Joyride Cc3 Setter Black Sole Detail
Nike Matthew M Williams Joyride Cc3 Setter Black Lace Medial
Nike Matthew M Williams Joyride Cc3 Setter Black Lace Detail
Nike Matthew M Williams Joyride Cc3 Setter Black Heel Detail

Detailed Look: Teched-Out Matthew M Williams x Nike Joyride CC3 Setter
Release: 5 December 2019

Last month, we saw official Nike imagery of the upcoming Matthew M. Williams x Joyride CC3 Setter pack. Days ahead of its official release, END. have taken a detailed look at the tech-laden colab.

As the founder of utility-aesthetic label ALYX, it’s to be expected both blacked-out and silvery metal tones to be used here. With a mix of mesh, bonded branding, and the namesake Joyride cushioning system, there definitely is a lot going on. However, MMW ties it all together nicely for a premium execution, without any overt branding.

END. are predicting a lot of demand, so the release will be via their Launches raffle system. Sign up here, ahead of the December 5 drop.

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